Rule #4: Prepare. was uploaded by 1AmTheHelp3r on December 29th, 2011. It is 0:46 minutes long.
1AmTheHelp3r outlines the rules to the Rule #4 riddle.
This is the third video titled Rule #4, Rule #4 being "Leaders always lead, followers always follow." This would indicate that these all pieces to a single puzzle, the first two installments being the call to vote for a "Chosen" and the second being the announcement that YouTube user CheckerValentine had been elected.
Rules to the Game
The contents of Rule #4: Prepare, serves as the rules to the Riddles following. It suggests that questions will be forthcoming to which there will be only one answer and that those answers will be passed through the Chosen One, or currently YouTube user CheckerValentine.
On December 28, 2011 CheckerValentine announced that they had received a private message from 1AmTheHelp3r along with a Phone number. It was used to relay the answers to the Rule #4 riddles to Caught, who was otherwise out of contact.
It may have something to do with the Winnie the Pooh story Help3r was posting pieces of on subscribers' channels. ~ Bananabrains on UnForum